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CARBS Business Review

Ecotourism: The need of the Hour

Samran Tariq

29 May, 2023

Ecotourism The need of the Hour

Global warming poses one of the most significant threats to our world today. A recent study revealed that 92% of fish and certain bird species have traces of plastic in their digestive systems. Shockingly, researchers found more plastic toxins than microorganisms in the middle of the ocean. These toxins accumulate in the fatty tissues of seafood, eventually making their way into the human food chain. With the alarming rate at which global warming is impacting life on Earth, it is crucial to promote ecotourism as a means to protect biodiversity and preserve the natural ecosystem.


Pakistan, in particular, has suffered immensely, with recent floods submerging one-third of the country. According to the Global Climate Risk Index, it ranks as the 8th most vulnerable nation to climate change. In light of these circumstances, embracing ecotourism and other sustainable tourism approaches can be a viable solution to address the challenges posed by global warming.


Not only does Pakistan have significant potential in the tourism sector, but ecotourism can also play a pivotal role in reducing carbon emissions while simultaneously educating societies, businesses, and visitors on how to prepare for and adapt to climate change.


Sustainable tourism and ecotourism are subjects of intense debate, and rightly so. In Pakistan, the government has taken initial steps towards considering and implementing ecotourism initiatives since 2022. Several ecotourism projects are currently being discussed, involving the government, local industries, and various stakeholders such as the Eco-tourism and Camping Village Project, the World’s First High-Altitude Nature Corridor for Ecotourism, and initiatives focusing on educating tourists about the local area, wildlife, and the preservation of local culture.


However, additional ecotourism projects are urgently required in Pakistan, including the establishment of sponge cities with drainage systems to capture and absorb rainwater, thereby mitigating urban floods. Other areas of focus should be the regulation of hunting activities, ecotourism development within the hospitality sector, and initiatives integrating ecotourism with the cultural industry.


While traveling, it is possible to incorporate several elements of ecotourism. Opting to stay in eco-lodges, which are environmentally friendly accommodations causing minimal damage to the surroundings, is a responsible choice. Engaging in activities like hiking, sightseeing, boat trips, exploring lakes, mountains, forests, or even horseback riding can offer opportunities to embrace ecotourism.


Bird watching, a low-impact ecotourism activity, allows for the enjoyment of nature while minimizing harm. Another form of ecotourism is participating in natural wild safaris, which provide volunteer opportunities to work with nature and observe wildlife.


Consequently, it is the responsibility of ecotourism projects to prioritize travel to areas that preserve the environment, contribute to society, and encompass the three pillars of nature, environmental information, and sustainability.


As eco-tourists, it is essential to educate fellow travelers about the local area, culture, and environment. By promoting ethical and moral responsibilities, we can minimize negative impacts such as littering, habitat destruction, displacement of animals, land degradation, and pollution. Eco-tourists should lead by example and adopt management practices that protect both physical areas and the communities residing within them. This includes avoiding over-visitation and safeguarding critical areas from potential harm. As advocates for sustainable travel, let us pledge to bring about positive change for our country and our planet.

Samran Tariq

Samran Tariq

Samran Tariq is a PhD scholar at Superior University and an international Certified Supply Chain Professional with 13+ years of industry experience. He is an expert in handling paradoxes of SCM by using new theories & technologies.

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Please note that all opinions, views, statements, and facts conveyed in the article are solely those of the author and do not necessarily represent the official policy or position of Chaudhry Abdul Rehman Business School (CARBS). CARBS assumes no liability or responsibility for any errors or omissions in the content. When interpreting and applying the information provided in the article, readers are advised to use their own discretion and judgement.

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