Navigating the Storm: Climate Consequences and Its Impact on Economic Activities

By Adeel Younis: A total of Rs 615.07 billion (US$3.85 billion) is the economic cost of smoking in Pakistan, which is equivalent to 1.6% of the country’s gross domestic product.
Power of Influencer Marketing; Trigger to consumer behaviour and Brand Recognition

By Fariha Fawad: In today’s digital world, social media has a huge impact on what we buy. People often turn to their social circles for advice before making purchases.
Transforming Higher Education in Pakistan: Creating Immersive Learning Environment by Integrating Generative AI with Higher Education

By Amara Awan: The educational landscape is on the verge of a revolution as Artificial Intelligence (AI), and more specifically the generative AI (Gen AI).
Transforming Realities; The Impact of Virtual Reality and Augmented Reality on Entertainment

By Warda Sajid Khan – Virtual reality (VR) and augmented reality (AR) have become revolutionary technologies in the rapidly changing entertainment industry, completely changing the way we interact and perceive content.
The Roadmap to Entrepreneurial Success: Pakistan’s Educational Perspective

By Ms. Javeria Atta – In a rapidly changing world where innovation and entrepreneurship are driving forces behind economic growth and development, the importance of entrepreneurial education cannot be overstated.
The Ripple Effect: Climate Change Imperils Sustainable Food Security

By Muhammad Aslam – In the face of ever escalating climate change, the corollaries on the sustainable food security are increasingly manifested. The multifaceted impact of climate changes has shaken the balance of ecosystem by inducing drastic changes in temperature, altered precipitation pattern and harsh weather conditions.
Artificial Intelligence: A Job Creator or Job Replacer

By Muhammad Boota – Artificial Intelligence has many significant implications across the various organizations and aspects of society through transformative technologies.
A Wake-Up Call to Success in Achieving the Healthy Environment & Sustainable Healthcare Through UN SDGs: Things to know

By DR.FARWA NISAR – Healthcare system is working 24/7 as warriors as we all had recognized in covid era, but on the other end its waste management system is generating different types of wastes, among which mainly hazardous waste is of our concern here.
Safeguarding Organizational Assets in the Digital Age: The Crucial Role of Information Management Systems in Data Security

By Qaiser Iqbal – Technology has advanced to previously unheard-of levels of connectedness and efficiency but has also made organizations vulnerable to cyber threats. Many different and constantly changing challenges exist, such as ransomware attacks and data breaches.
Role Of Digital Marketing, Its Benefits & Challenges for Startup

By Mehrooz Khan – Digital marketing plays a crucial role in the success of any new business venture, providing a lucrative avenue to connect and engage with the target audience.