Unlocking National Growth: Import Substitution to Export Excellence
Dr. Sarfraz Zaman – Import substitution is an economic strategy aimed at reducing a country’s dependence on imports by encouraging domestic manufacturing to replace foreign goods. Its goal is to boost domestic industries, create jobs, achieve self-sufficiency, and shield domestic markets from foreign competition.
Unveiling the Revolutionary Impact: How Social Media Transforms Consumer Purchasing Patterns
By Muhammad Tahir – Social media has completely transformed the way we interact, communicate, and consume information over the past decade. Platforms such as Facebook, Instagram, Twitter, and TikTok, with billions of users worldwide, have become deeply ingrained in our daily lives.
Metaverse Tourism: Boon or Bane for Pakistan?
By Rameeza Ejaz – The nexus between tourism and the host economy’s growth is obvious. Being the largest service industry globally, it has enormous significance to the world economy, and the world has witnessed countries like the Maldives raising their economies solely based on tourism.
Fiverr is Future
By Dr. Sarfraz Zaman – Pakistan has become the top country with the highest traffic on Fiverr in terms of numbers and the second top country with sellers on Fiverr, following the US. It is also the fourth-ranked country on the list of top freelancing countries in the world.
Brand Lift through Societal Marketing: Evidence from Gourmet Foods, Pakistan
Traditional marketing approaches primarily focus on meeting consumer wants and needs. However, societal marketing goes beyond that by considering the long-term benefits for both the organization and society as a whole. Its aim is to achieve sustainable competitive advantage, a positive brand image, and strong customer relationships.
Transparency, Merit, and Accountability: The Advantages of ERP Systems as Major Resisters to Change
By Dr. Bilal Ahmad – Handling complex organizational structures, cross-functional integration of processes, and timely reporting for management decisions have been the top-notch features of an enterprise resource planning (ERP) system.
Can We Navigate The Path Towards Responsible And Accountable AI Practices?
By Momina Hamid – The importance of ethical and accountable AI practices is becoming increasingly urgent as artificial intelligence (AI) rapidly evolves. According to a report published by Stanford University (SU), the global AI technology market is projected to grow explosively in the coming years, reaching a total market value of $190.61 billion by 2025.
Role of tourism in the development of sustainable entrepreneurship
By Dr. Sarfraz Zaman – Sustainable entrepreneurship can be defined as managing businesses that are environmentally conscious, socially responsible, and economically viable. It aims to balance economic, social, and environmental factors. Tourism can contribute to sustainable entrepreneurship by benefiting all three areas.
Maximizing Employee Motivation: Some Practical Recommendations
By Dr. Muhammad Zia Aslam – Employee motivation is more than just pay and benefits. Some companies overlook this and think that their employees are satisfied with the market wages and other financial benefits they offer. However, these are only the basic requirements for employees to do their jobs.
Mr. Artificial Intelligence (AI); Are you replacing human beings?
By Dr. Muhammad Rafiq – There has been no resolution to the debate about AI’s potential effect on the job market since experts on the topic have conflicting opinions. While some claim that AI is displacing human labour and increasing unemployment, proponents of the technology counter that it is really creating new opportunities.
