Women Leadership in Business: An Inspiring Journey of Change and Impact
The rise of women in business leadership is a global phenomenon, and Pakistan is no exception. Women entrepreneurs are redefining their roles within families, communities, and society, leveraging their education, skills, and expertise to make significant contributions to the economy. Their presence is driving socio-economic growth at both micro and macro levels, particularly in industries where they have traditionally excelled one of which is the food industry. From household kitchens to thriving businesses, Pakistani women are transforming the culinary landscape with innovative ideas and sustainable practices. They are not only reshaping perceptions of Pakistani cuisine but also introducing environmentally friendly business models that align with modern consumer preferences.
As the food industry expands, so does the impact of women-led businesses. From home-based food startups to multi-cuisine restaurants, their influence is becoming increasingly evident. Among these trailblazers, one inspiring story stands out I-Caters, a revolutionary cloud kitchen based in Lahore.
The Story of I-Caters: A Cloud Kitchen Revolution
I-Caters is the brainchild of Maryum Sohaib, an ambitious entrepreneur who turned her passion for cooking into a thriving, purpose-driven business. While balancing her family responsibilities, Maryum built I-Caters to fulfill the growing demand for authentic and healthy Punjabi cuisine. Despite skepticism from her community and the challenges of managing a business from home, she persevered with creativity and determination, earning a loyal customer base that values quality and sustainability.
The Philosophy of Sustainability: Local, Fresh, and Zero-Waste
Maryum’s approach to business is rooted in sustainability. Her philosophy, “Local, Fresh, and Zero-Waste,” is reflected in every aspect of I-Caters:
Locally Sourced Ingredients: I-Caters sources fresh vegetables and spices directly from local farmers, supporting the local economy and reducing the carbon footprint associated with transportation.
Minimizing Food Waste: Every ingredient is utilized creatively—for example, vegetable scraps are used for broths, and leftover meals are donated to underprivileged communities.
Eco-Friendly Packaging: Meals are delivered in biodegradable containers, and customers are incentivized to return used containers for discounts.
A Day in the Life at I-Caters
A typical day at I-Caters begins early. Maryum plans her menu based on the availability of fresh, local produce. The kitchen buzzes with activity as she and her team prepare wholesome meals, including low-oil chicken karahi, whole-grain roti, vegan lentil curries, and stevia-sweetened desserts. By blending traditional flavours with modern health-conscious innovations, Maryum has created a niche for herself in the competitive food industry.
Beyond cooking, Maryum is dedicated to empowering other women. She employs a team of local women who assist with meal preparation, packaging, and delivery, providing them with financial independence and a sense of community.
Signature Dishes
I-Caters has won the hearts of customers with its signature dishes, which reflect a perfect balance of tradition and health-conscious innovation. Some of the most popular offerings include:
Impact Beyond the Kitchen
I-Caters is not just a business, it is a movement. By hiring women from low-income communities, Maryum is fostering financial empowerment and creating employment opportunities. Her sustainability initiatives have also inspired customers to adopt eco-friendly choices in their own lives. What started as a small, home-based venture has grown into 12-member team handling food catering operations. Customers consistently praise the quality and authenticity of the food. One loyal customer, Muqadas Rehman, shares, “I-Caters’ food reminds me of my mother’s cooking. Knowing it’s made sustainably makes it even more special.”
A Model for Future Entrepreneurs
Maryum Sohaib’s journey exemplifies the power of resilience, innovation, and sustainability. Despite the barriers that women entrepreneurs often face, she carved out a space for herself in the competitive food industry. Her business not only serves delicious meals but also promotes social and environmental responsibility. With the growing trend of home-based cloud kitchens, I-Caters has set a benchmark for socially and environmentally responsible business practices. Maryum’s philosophy of “Local, Fresh, and Zero-Waste” serves as a template for aspiring entrepreneurs looking to integrate sustainability into their ventures.
Her story is not just about success, it is about inspiration, empowerment, and transformation. From a homemaker to a thriving entrepreneur, Maryum has demonstrated that passion, innovation, and commitment to sustainability can pave the way for lasting impact.
Maryum Sohaib is a resilient entrepreneur, culinary artist, and educator. She serves as the Head of the School of Culinary Arts at Superior University, where she mentors aspiring chefs and helps them transform their passions into sustainable businesses. Maryum's journey is a testament to the fact that even the smallest steps can lead to significant change, inspiring countless women to dream big and achieve greatness.
Please note that all opinions, views, statements, and facts conveyed in the article are solely those of the author and do not necessarily represent the official policy or position of Chaudhry Abdul Rehman Business School (CARBS). CARBS assumes no liability or responsibility for any errors or omissions in the content. When interpreting and applying the information provided in the article, readers are advised to use their own discretion and judgement.
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