Role of tourism in the development of sustainable entrepreneurship

By Dr. Sarfraz Zaman – Sustainable entrepreneurship can be defined as managing businesses that are environmentally conscious, socially responsible, and economically viable. It aims to balance economic, social, and environmental factors. Tourism can contribute to sustainable entrepreneurship by benefiting all three areas.

Maximizing Employee Motivation: Some Practical Recommendations

By Dr. Muhammad Zia Aslam – Employee motivation is more than just pay and benefits. Some companies overlook this and think that their employees are satisfied with the market wages and other financial benefits they offer. However, these are only the basic requirements for employees to do their jobs.

Mr. Artificial Intelligence (AI); Are you replacing human beings?

By Dr. Muhammad Rafiq – There has been no resolution to the debate about AI’s potential effect on the job market since experts on the topic have conflicting opinions. While some claim that AI is displacing human labour and increasing unemployment, proponents of the technology counter that it is really creating new opportunities.

Reimagining Business Education in the wake of current socio-economic challenges of Pakistan

By Dr Sami Ullah Bajwa – The analysis of the recent intermediary exam results offers an intriguing perspective on the need to reimagine business education in Pakistan. In the field of commerce, 27% of the students who passed the exams achieved A+ and A grades, while a staggering 61% managed to pass with B (20%), C (22%), and D (19%) grades. Unfortunately, this 60% segment is often overlooked and not adequately addressed in the strategies of business schools in Pakistan.

Unveiling the Hidden Treasures of Pakistan’s Salt Range

By Mian Muhammad Ashraf – Located in northern Punjab, the Salt Range offers a unique tourist destination in Pakistan. stretching about 170 kilometers from the Jhelum River in the east to Kalabagh, it features a well-developed network of roads and infrastructure, including railways, electricity, water, and labor. Traveling from Islamabad Capital territory to Kallar Kahar Lake via the highway, Grand Trunk Road, railway, or heliport takes approximately 2 hours.

Ecotourism: The need of the Hour

By Samran Tariq – Global warming poses one of the most significant threats to our world today. A recent study revealed that 92% of fish and certain bird species have traces of plastic in their digestive systems. Shockingly, researchers found more plastic toxins than microorganisms in the middle of the ocean.

The Cultural Treasures of Skardu: Exploring the Khaplu, Shigar, and Kharpocho Forts

By Saud Mahboob Nutkani – Skardu is a cold desert region located in the northern part of Pakistan, in the Gilgit-Baltistan province. The area is known for its stunning natural beauty, including towering peaks, lush valleys, and glistening glaciers. It is a popular destination for trekkers and mountaineers, as well as for those looking to experience the unique culture and history of the region.

Ratti Galli Lake: A Hiker’s Heaven in the Azad Jammu and Kashmir Region

By Saud Mahboob Nutkani – Our travel starts from the city of Lahore, the cultural capital of Pakistan, is a bustling metropolis known for its rich history, delicious food, and vibrant nightlife. But for those looking for a change of pace, the Azad Jammu and Kashmir region offers a completely different experience. With its rugged mountains, pristine lakes, and unspoiled natural beauty, Azad Jammu and Kashmir is the perfect destination for those looking to escape the hustle and bustle of the city

Pakistan- An Inchoate Tourists’ Paradise on Earth

Pakistan is a land full of historical and natural scenic landscapes, from snowy mountains to mighty glaciers, mesmerizing lush green valleys to beautiful rivers and the magnificent Arabian Sea, sandy deserts, ancient civilizations, and mystical heritage.

Is Tourism In Pakistan Headed Towards A Roadblock Or A Reanimate?

Tourism is known for its contributions to many sectors of the national economy. The United Nations World Tourism Organization (UNWTO) classifies tourism as an “industry” due to its contributions to twelve economic sectors, including lodging and food services, transportation (rail, road, water, air), travel and tour agencies, cultural events and activities, sports and recreation, and trade in country-specific tourism goods and services.