Reimagining Business Education in the wake of current socio-economic challenges of Pakistan

By Dr Sami Ullah Bajwa – The analysis of the recent intermediary exam results offers an intriguing perspective on the need to reimagine business education in Pakistan. In the field of commerce, 27% of the students who passed the exams achieved A+ and A grades, while a staggering 61% managed to pass with B (20%), C (22%), and D (19%) grades. Unfortunately, this 60% segment is often overlooked and not adequately addressed in the strategies of business schools in Pakistan.

Unveiling the Hidden Treasures of Pakistan’s Salt Range

By Mian Muhammad Ashraf – Located in northern Punjab, the Salt Range offers a unique tourist destination in Pakistan. stretching about 170 kilometers from the Jhelum River in the east to Kalabagh, it features a well-developed network of roads and infrastructure, including railways, electricity, water, and labor. Traveling from Islamabad Capital territory to Kallar Kahar Lake via the highway, Grand Trunk Road, railway, or heliport takes approximately 2 hours.

Ecotourism: The need of the Hour

By Samran Tariq – Global warming poses one of the most significant threats to our world today. A recent study revealed that 92% of fish and certain bird species have traces of plastic in their digestive systems. Shockingly, researchers found more plastic toxins than microorganisms in the middle of the ocean.

The Cultural Treasures of Skardu: Exploring the Khaplu, Shigar, and Kharpocho Forts

By Saud Mahboob Nutkani – Skardu is a cold desert region located in the northern part of Pakistan, in the Gilgit-Baltistan province. The area is known for its stunning natural beauty, including towering peaks, lush valleys, and glistening glaciers. It is a popular destination for trekkers and mountaineers, as well as for those looking to experience the unique culture and history of the region.

Ratti Galli Lake: A Hiker’s Heaven in the Azad Jammu and Kashmir Region

By Saud Mahboob Nutkani – Our travel starts from the city of Lahore, the cultural capital of Pakistan, is a bustling metropolis known for its rich history, delicious food, and vibrant nightlife. But for those looking for a change of pace, the Azad Jammu and Kashmir region offers a completely different experience. With its rugged mountains, pristine lakes, and unspoiled natural beauty, Azad Jammu and Kashmir is the perfect destination for those looking to escape the hustle and bustle of the city

Pakistan- An Inchoate Tourists’ Paradise on Earth

Pakistan is a land full of historical and natural scenic landscapes, from snowy mountains to mighty glaciers, mesmerizing lush green valleys to beautiful rivers and the magnificent Arabian Sea, sandy deserts, ancient civilizations, and mystical heritage.

Is Tourism In Pakistan Headed Towards A Roadblock Or A Reanimate?

Tourism is known for its contributions to many sectors of the national economy. The United Nations World Tourism Organization (UNWTO) classifies tourism as an “industry” due to its contributions to twelve economic sectors, including lodging and food services, transportation (rail, road, water, air), travel and tour agencies, cultural events and activities, sports and recreation, and trade in country-specific tourism goods and services.

Dynamic Change of Tourism Under the Occurrence of Flood 2022

Pakistan is one of the richest countries in the world as far as tourist places is concern. Many of the tourist quoted our northern areas as “Paradise on earth”.

Can Pakistan become the World’s Best Tourist Destination?

The tourism industry is a vital part of any nation’s economy, and it is expanding at an incredible pace worldwide. Pakistan has a great potential for tourism due to its cultural diversity, strategic location, beautiful landscapes, green mountains and valleys, mystical blue seas, and vast deserts.

Icy Behavior Could Freeze Tourism

It was a freezing evening in the second week of January, and I was en route to Chitral with my family when my car started to skid dangerously on the snow-paved Lawari Road. I could hardly manage to pull over and took out a long-unused set of snow chains from the car’s trunk.